Editor's note: The first article, by Peter Moses and John Moses, in this two-part series was published in June 2005's Viewpoint section. CLICK HERE to view part 1. Many companies are finding that the ...

Four big lessons, seven practical tips, three useful patterns, and five common antipatterns we learned from building an AI ...

To succeed, CMOs must use CRM data to capitalize on emerging opportunities and encourage their teams to continuously refine campaigns to boost performance. To make it happen, they never rely on one ...

Salesforce Inc. today announced major updates to its Data Cloud, part of the company’s Einstein 1 Platform, which will allow companies to ingest unstructured data such as PDFs, emails, audio and ...

Imagine removing your attorneys and their assistants from the CRM data input process and eliminating your “CRM adoption” roadblocks forever. That vision is now a reality – with ERM. Over the last few ...

According to a Forrester research report, 32% of businesses lose access to over one gigabyte of CRM data at least monthly. This is a significant amount of data, and the implications are severe, ...

The ultimate test of a company’s ability to adapt this year lies in how well its team and operations adjust to a remote work model, especially if the shift from office to remote was an unexpected ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

In today’s fast-moving marketplace, CRM platforms have evolved from luxury add-ons to essential infrastructure — especially for small and midsize businesses (SMBs) trying to stay competitive. A CRM is ...