Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. As a conscientious and dedicated professional, you likely ...

More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, ...

A few years ago, when I started working on newsletters, most people thought email was dead. Social media, it seemed, was the way to reach people. But today, thanks in large part to the unknowable ways ...

For some, the world of email newsletter marketing is outdated. Many businesses are of this opinion because of the tremendous changes in social media marketing -- like the use of Instagram hashtags, ...

If you use Microsoft Office Outlook 2010 to manage all emails in your small business, consider creating an HTML email signature. Outlook 2010 will append this signature to all your emails, so it's a ...

The CAN-SPAM Act requires marketers to provide customers with a way to opt out or unsubscribe from an email list. When a customer opts out you have to stop contacting him within 10 days from the ...

We don’t all have audiences in the millions, or even thousands. Some brands have really tiny audiences, and no plans to make them bigger — ever. Maybe you’re marketing to business owners who need ...

With the number of people using e-mail globally approaching 5 billion, newsletters delivered regularly into people’s inboxes continue to look like a sticky way of getting attention for whatever it is ...

You can start a newsletter with Microsoft Outlook for free, using the service's tools to help you customize it. Once you've made your first newsletter, you should save an Outlook template that ...