Google's recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it. Google introduced "automatically created ...

If you’re not using Google Ads, this could be the wake-up call your business needs. Google Ads is the most widely used digital marketing platform, bringing in over $58 billion in ad revenue in Q2 ...

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. While the AI model is not ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google on Wednesday detailed its plans to bring ads to AI Mode, the company's AI-powered experience in Google Search. Ads may appear "where relevant" below and "integrated into" AI Mode responses as ...