In an effort to come to a better understanding of just what social media is worth, it’s important to actually segment out and track social media traffic. With a set of filters, a few goals, and a ...

Analytics help you find out what brings visitors to your small business website. With that information, you can better design your site to give visitors what they are looking for--and turn them into ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

The search giant made the announcement through its official support page and has confirmed that standard Universal Analytics properties will stop processing new hits on July 1, 2023. The company has ...

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in ...

Google LLC’s cloud business today announced the general availability of several features that will help customers more easily analyze their data and protect it from cyberattacks. Most of the features ...

More than six weeks after renaming and upgrading its Web analytics service and cutting its price to zero, Google Inc. continues to labor to make it meet the expectations of the company and of users.