If you provide a local service, you should advertise locally. In this article, we’ll explain both why and how. Think about the last time you tried to find a plumber. Did you use Google to find a ...

There are some reports of the reviews left on some Google Local Service Ads that say those reviews are being hijacked. In a sense, the reviews are being taken from one local listing and placed on ...

A major update to Google Local Services Ads requires businesses to link their accounts to a Google Business Profile by November 21, or risk having their ads paused. There’s a big change coming that ...

Google Local Services Ads added a new setting named direct business search. This setting gives advertisers the option to show their ads when someone searches for your brand or business directly. Yes, ...

Google states proximity to the searcher is no longer a primary factor in ranking local service ads. Proximity matters less for local service ads ranking. Service area alignment is now a more crucial ...

Google is testing more local service ads per set of search results, with three ads on a page instead of two. Ginny Marvin, Google’s Ads Liaison, confirms the test saying the aim is to increase ...

Google will now associate your booking links it finds in your Google Business Profiles automatically with your Google Local ...

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

As anticipated, Google is launching a feature Thursday night for businesses that want to target customers based on geography. Marketers will be able to place photos and logos inside balloons that pop ...

If your business is more than just a website, then there is a tool that you need to use. Google Business Profile is a free business listings service which works directly with Google Maps, Google ...

Search results are shifting fast, and the top organic position no longer guarantees visibility. Marketers now compete with AI ...