Generative engine optimization, GEO, is the latest marketing buzzword. Platform experts give their advice for what actually ...

Google's John Mueller pushes back on building LLM-only Markdown or JSON pages for LLMs, saying clean HTML and structured data ...

Google’s Gary Illyes answered a question about the SEO value of hierarchically ordering heading elements (H1, H2, etc.). His answer offered an insight into the actual value of heading elements for ...

HTML structure matters for SEO, but not in the ways most might think. Read on to uncover the real role of HTML for SEO. In case you missed the latest podcast episode of Search Off the Record, Google’s ...

Google is unleashing its Gemini 3 artificial intelligence model on its dominant search engine and other popular online services in the high-stakes battle to create technology ...

Google initially faced pressure due to fears that it fell behind in the AI race and lost ground to AI models. Google Cloud ...

Right now, Google is in a heated battle against OpenAI. ChatGPT is the AI chatbot to beat, and Google has its hands full with that. However, it looks like Google is going to have competition on its ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is working on a huge Gemini UX update. Google ...

In addition to a name that sounds like Google, the Goojje search engine copies Google’s logo. See for yourself: goojje.com Although Goojje appears to be trying to cash in on Google’s branding, a ...