What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

At the University of Westminster, we have been thematically analysing open comments from student surveys for several years. This academic year marks a change for us as we employ AI to help us in ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

Learn the importance of personalization and how to use it in your marketing strategy. Get tips, techniques, examples and more to improve your sales today. Opinions expressed by Entrepreneur ...

The drastic, unprecedented impact of the SARS-CoV-2 coronavirus pandemic on companies and industries is just beginning to take shape. Its implications on how companies operate and do business around ...