In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy ...

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I’ve been losing a lot of time to YouTube lately. I don’t even know why. In a down moment, I just find myself heading to the homepage and watching whatever comes up (usually weird Tears of the Kingdom ...

Nearly 2 billion people visit YouTube every month to watch the 500 hours of video that are uploaded every minute. While these staggering numbers mean there are a lot of eyes just waiting to watch your ...

Since its initial release in 2016, TikTok has become the fastest-growing social media platform. If you’re looking to learn more about the popular short-form video app and how your brand can use it, ...

Securing a top spot on search engine results pages greatly increases the chances that potential customers will click and visit a brand’s website. Top rankings on SERPs not only drive traffic and ...

With this strategy, you can build a strong presence that earns trust and keeps your audience engaged. Have you noticed your Google search results don’t deliver the same impact for your business? It’s ...

Facebook’s algorithm 1 is its superpower — and its kryptonite. Yes, it leads to higher engagement that earns the company billions of dollars, but it’s also tied to some of the company’s biggest ...

The LinkedIn algorithm can feel like a mysterious gatekeeper, deciding which posts reach only a few connections and which break free into wider feeds. For professionals, creators, and brands, ...

Complex digital images of tissue samples that can take an experienced pathologist up to 20 minutes to annotate could be ...