Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Data and analytics leaders, including chief data officers, are facing an increasingly challenging business landscape. As the volume and velocity of data rises and CDOs are under pressure to support ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For companies looking to maintain a competitive edge, adopting a data-driven mindset is key.

Happy (almost) New Year! We’re saying good-bye to 2013 by revisiting some of our favorite stories of the year. Enjoy. Similarly, learning how to code can be intimidating if you’ve never done it before ...

No one in the C-suite cares which coding language is chosen by engineers and data scientists — until the decision affects the bottom line. While many have made a case about why low-code is well-suited ...

Want to learn how to code but don't know where to start? We've got you covered. We'll be teaching you the basics all week, and here's your first lesson. Each lesson will be video-based (as you can see ...

What are the differences between gathering and analyzing quantitative and qualitative information? Better yet, how can you develop these skills and use this knowledge in a real-world job? Quantitative ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

You can use both qualitative and quantitative reports to track the work performance of individuals, business units and your workforce as a whole. Quantitative data is based upon statistics, while ...