Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience ...

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. While the AI model is not ...

Google has recently announced new tools to enhance search ads’ performance with artificial intelligence (AI). For businesses to connect with their intended audience, monitoring changing trends in ...

Google released an update to Nano Banana yesterday named Nano Banana Pro and it is super impressive as an image generation ...

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. Google Ads’ Liaison Ginny Marvin announces video creation is now available in the asset ...

Search ads are Google's way of connecting potential customers with businesses that offer the products or services they're interested in. When someone searches for a keyword related to your business on ...

We’ve all been guilty of using Google to search mundane questions, like “How many ounces are in a pound?” or “Can I use bacon grease as oil?” However, Google has also led many of us to information and ...

Ads have made their way into Google’s AI Mode, and many blockers are falling short. Here are some ways to keep your screen clutter-free.