Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its success, ...

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

Every business needs good branding to succeed. Discover the basics and key tips to building a successful brand in this detailed guide. Opinions expressed by Entrepreneur contributors are their own.

A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

When you create envelopes for your small business in Microsoft Word, adding your logo to the return address is one way to incorporate your brand into your correspondence without the need to purchase ...

Photoshop CC 2017 tutorial showing how to transform a face into simple, black and white art logo and create a design to place the art into. Get 15% off BORIS FX OPTICS! - The BEST special effects plug ...

Learn how to trademark a logo with the U.S. Patent and Trademark Office — and how much it costs. Many, or all, of the products featured on this page are from our advertising partners who compensate us ...