A full schema audit aims to ensure that your website has the most comprehensive schema types and corresponding attributes in place for your niche. Schema markup is a vital tool for search engine ...

Putting together an actionable strategy to keep your organization relevant in the ever-changing search marketing landscape is harder than ever. To help support your organization through this journey, ...

The whole world has fallen in love with the value that data can bring. The work that must be done to unlock that value is far less popular. As Thomas Edison said, "Opportunity is missed by most people ...

Do you want to boost your content's perceived E-A-T? Learn how to leverage structured data to do that in this guide. Google’s concept of “E-A-T” (Expertise, Authoritativeness, and Trustworthiness) has ...