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Forbes contributors publish independent expert analyses and insights. Alison Coleman is a U.K.-based journalist who covers entrepreneurs. A company’s name and logo can play a huge part in its success, ...

You’ve got your concept, your new website design has been finalised, and the content you have been working hard to create is ready to be presented across your social media. But at the forefront of it ...

Designing a logo is a crucial step in establishing a brand identity. A well-designed logo can effectively communicate the essence of a business and leave a lasting impression on its target audience.