In an ideal world, every website would have something that makes it seem special compared with the various other sites on the market. It could be a change in the website style or in the information ...

At the heart of The Myth of Excellence, the provocative new book by futurists Ryan Mathews and Fred Crawford, is a five-by-three matrix that consists of the attributes of businesses and the levels of ...

When we think about professional and personal development, we usually think about taking courses, reading self-help books, attending professional training, having a mentor, etc. These often come into ...

No matter how far you get in your career, the job interview never ceases to be important. Organizations don't hire based on who the best applicant is in theory or whose resume ticks the most boxes, ...

Everyone in branding relishes that aha moment when research reveals a point of difference from which a compelling and differentiated brand can be built. It’s the discovery of something unique that the ...

Differentiation in today's market is one of the biggest challenges companies face. Here are four steps you need to take to stand out from your competitors. Differentiation – meaningful, relevant ...

The term USP, which stands for either unique selling proposition or unique selling point, is frequently thrown around in business seminars, books, and articles. It’s actually been in use since the ...

Strokes and seizures are distinct neurological events impacting brain function. Strokes result from blood flow disruption, ...