As more buyer journeys occur online, it's critical for brands to have content and tools that guide buyers toward the right decision. To effectively support the consumer journey, marketers must ...

Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small ...

Assuming you’re testing your PPC ads on a regular basis, which I hope is the case, one of the challenges you may face is deciding which success metric to choose – or, in simpler terms, what to ...

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started ...

Answer-driven results are redefining what visibility means and demanding a more strategic approach to content and brand ...

Whether you’ve just started with PPC or work in the industry for years, you still remember a mistake that you’ve never thought you could make. After all, human errors are part of our nature. Every PPC ...

Back-to-school shopping season is a busy and exciting time for retailers. It is the second largest retail spending holiday for online and in-store and contributes to 17 percent of the total year sales ...