What are rich snippets and how do you optimize for them? Learn how to enhance your visibility in Google Search with rich snippets. Once upon a time, Google Search was all about those gloriously simple ...

A webpage displayed in the search engine results pages (SERPs) consists of a title, a URL breadcrumb and a one to two sentence description of what the webpage is about. That last part is called a ...

Here's a set of guidelines to follow when optimizing for the featured snippet – like using an “is” statement and defining the topic concisely. The featured snippet is still one of the SERPs’ most ...