The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — ...

Learn best practices for writing press releases for trade shows, events, and conferences that stand out from the crowd. Are you gearing up for an upcoming trade show or event and want to make a splash ...

In 2002, Amazon required every executive to master an unexpected skill: writing press releases for products that didn’t yet exist. Jeff Bezos mandated this—not as a writing drill, but as a litmus test ...

While most marketing managers chase the latest social media trends, they’re missing a massive opportunity hiding in plain sight. Yahoo News attracts 180 million monthly US visitors—more than many ...