Google’s John Mueller answered a question in a Google SEO Office Hours hangout about hidden internal links in the footer. He explained why it’s not a big deal in terms of getting penalized but that it ...

In a prior article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ ...

Internal in-content linking practices have remained the same for the past twenty years, which is strange because Google has gone through dramatic changes within the last ten years and even more so in ...

Internal linking is a crucial aspect of any website, but it is especially important for ecommerce websites. Internal linking helps improve the navigation and user experience for your website visitors ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

At its core, search engine optimization (SEO) relies on a thorough understanding of control: Making strategic maneuvers in areas you can control will influence your success in places you can't—e.g., ...