But one tool that I think marketers can and should get to know more intimately is a growing developer favorite: R programming. R programming is an open source language used for statistical modeling ...

You might not have ever heard of the programming language R but, if you’re doing data analysis, it might be just the language you need. And this particular book on R is one that is likely to teach you ...

Statistical programming language R has fallen off Tiobe index's list of the 20 most popular languages, having spent three years in the top tier. Tiobe now places R in 21st position and suggests the ...

Looking to get into statistical programming but lack industry experience? We spoke with several statistical programmers from diverse backgrounds, and one thing became clear—there’s no single path to ...

The practice of offering discounts to prospective customers represents a rudimentary form of using transaction history measures to customize the marketing mix. Furthermore, the proliferation of ...