Technology companies understand the CRM landscape better than most other businesses. Consequently, they are often on the front lines testing new capabilities and pushing vendors to extend product ...

Forbes contributors publish independent expert analyses and insights. I explore all things Digital Transformation. Voice technology and CRM: coming soon to an office near you. That’s what companies ...

The customer is king in this hyper-competitive market. That means they deserve more than the best products or services. Building strong client relationships is also crucial for any business. Clients ...

The business world is dynamic, and being a part of it means facing any challenge that arises therein, which commonly includes achieving successful sales processes. In doing this, you might consider ...

Amid an improving economic environment and the resulting resurgence in CRM spending, a sound, future-looking CRM application and technology strategy (tied to a CRM business plan) is a prerequisite for ...

It's fashionable to say that good customer relationship management (CRM) isn't that much to do with technology--that it's more about attitudes to customers and building people-friendly business ...

Klaviyo (NYSE: KVYO), the B2C CRM, today announced that Andrew Bialecki, Co-founder and CEO, and Amanda Whalen, CFO, will participate in a fireside chat at the Barclays 23rd Annual Global Technology ...

Healthcare marketing isn’t what it used to be. Consumers are more informed than ever and expect highly personalized care experiences from their providers. Like all corners of the health system must ...