Local search intent is defined as the goal a searcher has when they type a query into a search engine when seeking a resource in a specific geographic location. The local searcher could be looking for ...

Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The ...

Google contributes a large percentage of traffic to many healthcare websites. For doctor appointment bookings, 57% of patients start by using online search. And when patients are searching for a ...

Service businesses aren’t being discovered through broad “best plumber in the city” searches anymore. They’re found through ...

As a long-time marketing professional, I’m glad to see so many companies taking SEO seriously. Even so, too many are focusing on the forest and not the trees. They’re hyper-focused on grabbing ...

A local organic competition analysis is an essential early step in defining your strategy as it helps you understand what you’re up against in organic search results. From this competition analysis, ...

U.S. tech giant Microsoft ($MSFT) has won an antitrust battle against a local search engine provider in France. Lack of ...

Press Advantage, a leading press release distribution platform, today revealed compelling data demonstrating how local businesses are achieving significant online visibility improvements through ...

CEO of MSM Digital, polishing brands to uncover their "IT" factor then amplify to become highly recognizable thru strategic marketing. Starting a small business is demanding. From managing your ...

French antitrust watchdog on Thursday dismissed a complaint filed against Microsoft by local search engine Qwant which ...