For years, marketers have asked for better visibility into how individual channels contribute to Performance Max results. Google has released a tutorial walking advertisers through its new Performance ...

A little more than a year ago, Apple partnered with OpenAI to bring ChatGPT to its suite of products, including iOS, iPadOS, and MacOS. As several online reports have pointed out, this integration ...

In this article, learn how to create B2B Google Ads campaigns that nurture & convert customers in the sales funnel. In a world of multi-channel marketing for B2B, narrowing down a specific space where ...

Google just launched its Gemini AI model. Want to try it out for free? A version of the model, called Gemini Pro, is available inside of the Bard chatbot right now. Also, anyone with a Pixel 8 Pro can ...