When they first entered the scene in the mid-1990s, QR codes were viewed as a creative and quirky way to drive customer actions. QR codes are printed on paper, or displayed on screens, and can be ...

Startups run on two principles: efficiency and innovation. Those who work smarter land ahead of the competition. Often, ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

QR Codes…What are they and do they belong in your marketing toolbox? HAVE you noticed how Facebook and other popular social media website URLs are appearing in ...

Quick Response codes are being given a designer makeover in a bid to enhance their attractiveness to members of the public. A 30% margin of tolerance in the readability of QR codes has given designers ...

With the world advancing towards technology-based options for advertising, QR codes have not only resurfaced in the advertising arena but have become a fad for brands and marketers. Niraj Ruparel ...

Threat actors are targeting everyone from job hunters to Bitcoin traders to college students wanting a break on their student loans, by exploiting the popular technology’s trust relationship with ...

Instead of text, the novel – originally penned by author Sally Rooney – contains a QR code linked to the trailer for the show on BBC iPlayer. The books have been placed on the shelves of independent ...

In the same way that websites, then MySpace URLs, and more recently Facebook pages started appearing in TV, magazine and newspapers ads, we’re starting to see more QR codes appear in traditional ...