In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.

CLEARWATER, Fla., July 16, 2018 /PRNewswire/ -- DirectMail2.0, a white-label software company that seamlessly integrates digital services with traditional direct mail, today announced a partnership ...

Opinions expressed by Entrepreneur contributors are their own. Tracking your mail after it’s gone out is vital to the success of your direct mail business. In order to effectively track your mailings, ...

BALTIMORE—August 6, 2007—Vertis Communications introduced today Vertis MailTrailTM, an advanced mail tracking and reporting system powered in cooperation with GrayHair Software. Driven by the United ...

Taking cover in response to the mortgage crisis, credit card issuers cut their direct mailings by nearly 216,000 pieces--or 14%--in last year's fourth quarter, according to Mail Monitor, Synovate's ...

Marketers are rediscovering that a tactile, data-driven medium can deliver both reach and accountability when other channels struggle to balance those forces.

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

NEW YORK and CLEARWATER, FL – July 16, 2018 – DirectMail2.0, a white-label software company that seamlessly integrates digital services with traditional direct mail, today announced a partnership with ...