In 2025, direct mail got smarter as marketers embraced intentional strategy. Here are 10 lessons to help boost your results in 2026.

CLEARWATER, Fla., July 16, 2018 /PRNewswire/ -- DirectMail2.0, a white-label software company that seamlessly integrates digital services with traditional direct mail, today announced a partnership ...

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the ...

Opinions expressed by Entrepreneur contributors are their own. Tracking your mail after it’s gone out is vital to the success of your direct mail business. In order to effectively track your mailings, ...

BALTIMORE—August 6, 2007—Vertis Communications introduced today Vertis MailTrailTM, an advanced mail tracking and reporting system powered in cooperation with GrayHair Software. Driven by the United ...

Taking cover in response to the mortgage crisis, credit card issuers cut their direct mailings by nearly 216,000 pieces--or 14%--in last year's fourth quarter, according to Mail Monitor, Synovate's ...

In the relentless pursuit of customer acquisition, digital channels often dominate the conversation. Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver ...

A long time ago in a marketing department far, far away (well, Boots head office in Nottingham, actually) I was thrust into a world of direct mail creativity and insights. The very real impact of ...

We’ve all heard an urban legend or two in our time. Usually they are creepy tales told during sleepovers or over a campfire, like Bloody Mary. Legend has it that if you close the lights, look into a ...

NEW YORK and CLEARWATER, FL – July 16, 2018 – DirectMail2.0, a white-label software company that seamlessly integrates digital services with traditional direct mail, today announced a partnership with ...