For the last few weeks now, we have been keeping track of radio advertising spending at home improvement giant Home Depot ...

Following the Independence Day holiday bump, radio ad volume saw a modest reshuffling as several brands adjusted their placements in the post-July 4 cooldown. ZipRecruiter made the biggest upward move ...

The trend of retailers like home improvement giant Home Depot (HD) starting their own media network is on the rise, and not without reason. After all, shoppers in a store are a captive audience ...

As radio advertisers ramp up for Labor Day, Progressive once again holds firm at No. 1 in Media Monitors’ Spot Ten Radio rankings for the week of August 18–24. But it’s The Home Depot that made the ...

Seriously, guys. Enough with the ROAS (return on ad spend) obsession. It’s time for a smarter approach to measurement that focuses on more than short-term outcomes, says Melanie Babcock-Brown, VP of ...