In a world where innovative ideas are the currency of success, my role as the founder of Mitgo Group is imperative. Over the years, I have led project ideas that have revolutionized the industry and ...

If you build it, they don't always come. You can create the best product on the market, but if you're not intentional about how you sell it, you'll just be stuck with a bunch of boxes in your garage.

Outsourcing your product development requires various considerations, including requirement analysis, selecting the suitable cooperation model, hiring an agency or freelancer and avoiding a few ...

If you want to take a larger share of the market, win clients and have higher margins, you’ll need to develop your own product. In today’s competitive climate, it’s not enough to sell the same ...

When you do market research for a product or service and develop a customer profile, you might discover that your customers collectively have other, typical needs you aren’t addressing. For instance, ...

Creating and bringing a product to market involves time-consuming preparation. Once the product is ready to launch, the manufacturer or distributor commonly develops an advertising plan to reach ...

Understanding where your product fits within the market is critical to its success. One simple, effective tool that marketers use is a product-positioning map, which places products and/or services on ...

"They're thinking about the cost of acquiring a customer and how to create useful products while you're spending a small ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...