“We can hit you with 10 smells,” the technician explains, pointing to a nozzle around three feet from my face. “Not all at once, obviously. But over the course of the film. We’ve got florals – meadows ...

A few weeks back, I left a screening of Twisters in 4DX (a multi-sensory experience in which your seat moves, water sprays in your face, wind whips your hair, and flashing lights mimic lightning) ...

Even though everyone in the cinema knew it was coming, when the tornado hit we felt in our whole body. We braced ourselves against the vibrations as our seats began to shake but we knew things were ...

Forbes contributors publish independent expert analyses and insights. Monica is an entertainment reporter covering TV, film, and music. Directed by Lee Issac Chung, Twisters (2024) serves as both a ...

Shaking seats and flashing lights may seem gimmicky, but in fact the format’s effects let you feel physically how a feature has been directed. By Melissa Powers If you’re expecting seatbelts at the ...

A 4DX screening offers a host of bells and whistles engineered to make the moviegoing experience less passive. Three motors in every seat work in tandem to shake a participant around violently during ...

When audience members take their seats to watch “Bullet Train” in a 4DX auditorium this weekend, they will be greeted with a choice. Within the armrest lies a small button that allows viewers to ...

"If I get punched in the back one more time!" A man yelled this sentence fragment in the middle of a showing of Wonder Woman inside the Regal E­-Walk movie theater in Times Square last week. I've seen ...

The first thing you’ll notice that’s way out of the ordinary, when you buy a ticket for Regal Stonecrest’s brand-new 4DX-equipped movie theater, is an illuminated button next to the words “Water On” ...

Premium format fans and dear Sonic obsessed readers… it’s time to close out the 2024 movie schedule in style. And while I’m sad to say that Sonic the Hedgehog 3 isn’t another hybrid that fits into the ...

Greetings, To 3D or Not To 3D readers! This outing of your favorite premium cinematic experience has been enhanced thanks to a fictional sponsorship by Universal Dynamics - creators of Rozzum 7134.