Data drives smart decision-making in modern industries, but the old saying still holds true: “Garbage in, garbage out.” The quality and completeness of the data pulled for analysis play a huge role in ...

Leveraging AI to help analyze and visualize data gathered from a variety of data sets enables data-driven insights and fast analysis without the high costs of talent and technology. In today's ...

IBM SPSS is used for predictive analysis. Results are typically used to predict customer behavior such as fraudulent insurance claims and loyalty program responses. Both researchers and businesses use ...

Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

Andrew Bloomenthal has 20+ years of editorial experience as a financial journalist and as a financial services marketing writer. David Kindness is a Certified Public Accountant (CPA) and an expert in ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...