Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

The key to any event’s success is how well it’s promoted and talked about among potential attendees. That’s why businesses and organizations that plan high-profile events often enlist the help of a ...

Krista Neher is the CEO of Boot Camp Digital, a 6X best-selling author, international speaker & recognized digital marketing thought-leader. Digital marketing continues to grow in importance. People ...

So you’re ready to document your content strategy. You think you know what that entails – you need to write this down somewhere… right? OK, you’ve got a blank Google Doc waiting with a blinking cursor ...

The past two years were as disruptive as they get for both society and business. So how do you plan for the next year when the past two were so uncertain? Success today requires hedging bets, keeping ...

Opinions expressed by Entrepreneur contributors are their own. Email has existed for over five decades, and its prominence is only growing. Not only do we use it extensively at work, but as a ...

A large auto manufacturer asked a consulting firm to evaluate its competitive position in relation to ride-sharing startups building autonomous vehicles. Instead of viewing this as a classic strategy ...

Tony Bishop, CEO of start-up IT consultancy Adaptivity and virtualization go-to guy, explains how to shift from a tactical to a strategic virtualization strategy. As an IT executive at Wachovia, Tony ...