In linear programming, the objective function is the function that it is desired to maximize or minimize. The human interaction equivalent is what matters most. Agreement on that, and on the steps to ...

Gordon G. Andrew is Founder of Highlander Consulting Inc., a New Jersey-based firm that helps clients to create, grow and keep customers. In its landmark 2018 Pulse Survey of 220 Chief Marketing ...

New study unveils method to objectively measure fame of a trademark Research is first empirical measure of fame based in neuroscience Academics tell WTR they can help companies introduce approach in ...

Part of the joy of watching Jon M. Chu’s “Wicked” is getting to witness Elphaba (Cynthia Erivo) as she comes to realize her true purpose: doing everything in her (magical) power to free the animals of ...