Some game studios are experimenting with generative AI to help build environments and assist game writers in crafting NPC dialogue.

Roblox creators using the AI Assistant tool increased their content publishing output by 31%. The company is developing "4D generative AI" for generating dynamic 3D objects, going beyond static asset ...

A truly immersive gaming experience doesn’t require expensive VR headsets or high-end hardware. While premium setups can enhance gameplay, immersion is more about how you engage with the game world ...

On the popular Roblox game Welcome to Bloxburg players can be anything they want to be. They can build and decorate their own home, customise their character with outfits, and even choose a job and ...

AI-powered NPCs that don’t need a script could make games—and other worlds—deeply immersive. First, a confession. I only got into playing video games a little over a year ago (I know, I know). A ...