Google Search Console is an amazing tool that provides invaluable search data by real users directly from Google. While the charts and tables are friendly to work with, a large part of the data is not ...

A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence. By Kevin Roose Kevin Roose used the Perplexity search engine for several weeks ...

Suppose you’ve just composed the most objectively useful, engaging and brilliant web content ever. Now suppose that content remained unseen and unheard of, never once appearing in search results.

It’s difficult to convince users to switch search engines. That’s one reason why public search service startups rarely succeed. Another is that it’s expensive to index a huge number of websites ...