With millions of players logging into Roblox every day, it's easy to understand why every change made to the way people experience the game will generate different reactions. The latest modification ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Roblox is basically the TikTok of gaming because it shares the same DNA: user-generated content, fast-moving trends, and an ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and Roblox ...

Roblox has partnered with Warner Bros. Motion Picture Group on a new experience to promote the release of Beetlejuice Beetlejuice, the long-awaited sequel to the 80s cult classic film. [Beetlejuice] ...

Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using supplies ...