Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

As Roblox looks to tie its platform to revenue opportunities, the company has partnered with Shopify as its first commerce integration partner, the two companies announced Friday. A pilot program will ...

Fenty Beauty makes its Roblox grand entrance as many others have built virtual brand representations on Roblox, including Nike, Gucci and Forever 21. “Beauty experiences are meant to be fun, so I’m ...

U.S. Parks Police in San Francisco arrested known Roblox dev Mikhail Olson, AKA Simbuilder, after he allegedly fought cops outside the company’s event. Reading time 2 minutes An independent developer ...

Roblox announced late last week that it suffered a data breach impacting attendees of the 2022, 2023, and 2024 Roblox Developer Conference attendees. Roblox is an online gaming and game creation ...

e.l.f. Beauty is expanding its partnership with Roblox, becoming the first beauty brand to test real-world commerce in the virtual gaming platform. Walmart will power e.l.f.'s new virtual kiosk, where ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile them in semi-regular round-ups. If you have new appointments or transitions in your ...

Roblox has seen significant developments this past quarter, including the introduction of Roblox Sentinel, an AI-driven system for enhancing user safety, which resulted in 1,200 reports of potential ...

See what they’re saying and work to make things better! A common misconception about Roblox is the simple fact that people think you can “just create something” within the game and its universe, and ...

Fenty Beauty is partnering with Roblox to launch a four-week Fenty Beauty and Fenty Skin experience on Roblox, the company said in a press release on Tuesday. The experience centers on product ...