Roblox is launching a rewarded video ads product that will be available through a new programmatic partnership with Google’s advertising solutions, as well as a direct buy option. Per the gaming ...

Roblox has been around for a long time. The online game platform first launched in 2006 — just two years after vanilla World of Warcraft hit (the first time) and three years after Second Life, a ...

Digital wearables company DressX announced its first Roblox game, dubbed DressGo, last week. The company is partnering with Puma to release digital clothing for gameplay for the launch. In the DressGo ...

Roblox Corporation reports impressive growth in the number of users and developers, with beneficial guidance for 2024. The company's business model is based on a digital platform that offers content ...

At its annual developer’s conference, Roblox detailed its near-future plans to expand beyond its identity as a game platform for kids. The company is already pushing into new demographics — Roblox ...

Continuing a big year for Christmas-themed games in 2023 is Roblox; the game platform is getting a new experience based on Jon Favreau’s holiday comedy Elf, developers announced Wednesday. While you ...