Many search engines rely on structured data to enhance user experiences – and this trend will likely intensify in 2025. For this reason, structured data is no longer a “nice-to-have” but an essential ...

Google AI search news: no special optimizations needed for AI features, but structured data still matters. Google still recommends using supported schema types to help machines understand your content ...

Big brands have a blind spot. They talk about “brand health” while ignoring what users are actually asking about their products – on Google, in AI answers, and across search data. Meanwhile, all the ...

Data can provide a lot of value, but in order to tap into that value, businesses must manage data well to ensure that it is accurate and usable. “I’m sorry, Dave, I’m afraid I can’t do that.” — HAL ...

With sexually transmitted diseases on the rise, researchers at the University of Illinois at Chicago think they might have a powerful new weapon to fight their spread: Google searches. The nation’s ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In a recent Wall Street Journal article, Melissa Schilling, a professor at NYU’s Stern ...