Let’s talk about USPs - Unique Selling Points. Yes the market is short supplied. Yes benchmark prices have risen. Yes we are still selling but with fewer visits as we are in the pre-Xmas slowdown. And Yes, we believe next year will be a good year. But…People are savvy, they don’t just buy for the sake of it. So highlighting the USP is all important! We shout that from the rooftops! #wesellhomesinparadise #usp #torreguadiaro #sotogrande #marketing101