There’s a point in every wholesaler’s career where they realize the problem isn’t whether PPC works — it’s whether PPC still works at the price they’re paying. At some level of scale, the economics start to bend in the wrong direction. And that’s when something interesting happens: People who “never believed in Facebook ads” suddenly find themselves asking the question they once dismissed: “Is there a better way to reach sellers before I end up in another bidding war?” That’s the exact moment yo

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